What is the appeal for you as a user?

The main appeal from Topshop is the convenience element. The clothes can literally come to you without you having to step front outside the door. For women, one problem with IRL shopping is changing rooms, what you try on in the shop, often looks completely different once you get home. So trying on clothes in the comfort of your own home is a great appeal. Also, you can view the latest fashions, and find really good fashion websites for new tips, and what is happening in the world of fashion. With reference to techno/social determinism, technology enabled us to have the freedom and opportunity of online interaction. However, the expediency the internet has given us produced us to create opportunities like online shopping. Social determinism has enabled us to mirror existing elements of our culture, and incorporate them into the internet for our convenience.
(Article I have quoted from for my Website Analysis)
http://findarticles.com/p/articles/mi_m0OGT/is_3_5/ai_n16619676/pg_4?tag=content;col1
Online Shopping: What factors are important to shoppers? Journal of Academic Business and Economics. March 2005 Chuleeporn Changchit, Shawn J. Douthit, Benjamin Hoffmeyer

The main appeal from Topshop is the convenience element. The clothes can literally come to you without you having to step front outside the door. For women, one problem with IRL shopping is changing rooms, what you try on in the shop, often looks completely different once you get home. So trying on clothes in the comfort of your own home is a great appeal. Also, you can view the latest fashions, and find really good fashion websites for new tips, and what is happening in the world of fashion. With reference to techno/social determinism, technology enabled us to have the freedom and opportunity of online interaction. However, the expediency the internet has given us produced us to create opportunities like online shopping. Social determinism has enabled us to mirror existing elements of our culture, and incorporate them into the internet for our convenience.
(Article I have quoted from for my Website Analysis)
http://findarticles.com/p/articles/mi_m0OGT/is_3_5/ai_n16619676/pg_4?tag=content;col1
Online Shopping: What factors are important to shoppers? Journal of Academic Business and Economics. March 2005 Chuleeporn Changchit, Shawn J. Douthit, Benjamin Hoffmeyer

